NEXUS FOR MEDIA & ENTERTAINMENT
Years of forecasting refinement
Surpassed in three weeks
At FOX, NEXUS surpassed audience forecasting models refined over years - in just three weeks
“The value is in bringing better predictions into the decisions that matter—from planning our audiences to the commitments we make to advertisers.”
Melody Hildebrandt
Chief Technology Officer, Fox Corporation
MEET
NEXUS
One model. Enterprise-wide prediction
NEXUS by Fundamental is a Large Tabular Model that has learned predictive patterns from billions of rows and columns. It applies that learning to your data, so your teams can tackle new prediction challenges without building every model from scratch
What could this change across your business?
Put NEXUS to work on the decisions that drive media: content investment, advertising revenue, and subscriber retention
Inform content investment
Anticipate audience demand to guide content investment, programming, and distribution strategy
Strengthen revenue planning
Improve the forecasts behind inventory valuation, advertising commitments, and revenue planning
Protect subscriber value
Identify retention risk across your subscriber base and prioritize interventions by customer value
33% less audience-forecast error at FOX
In just three weeks, NEXUS delivered more accurate sports audience forecasts for FOX, giving teams a clearer view of expected viewership to inform inventory pricing and advertiser commitments
What would better predictions mean for you?
Let’s talk about the decisions that matter to your business, and where NEXUS could make a difference
Fill out personal / contact info.
First Name
Jane
Last Name
Smith
Company
hello@example.com
Job Title
ex. CEO
Work Email
yourcompany
Connect with us
