NEXUS FOR MEDIA & ENTERTAINMENT

Years of forecasting refinement

Surpassed in three weeks

At FOX, NEXUS surpassed audience forecasting models refined over years - in just three weeks

33%

33%

33%

lower audience-forecast error versus FOX’s existing baseline

“The value is in bringing better predictions into the decisions that matter—from planning our audiences to the commitments we make to advertisers.”

Melody Hildebrandt

Chief Technology Officer, Fox Corporation

33%

Lower audience-forecast error

Versus FOX’s existing baseline.
How the forecasts compare
Total households per week · April–October
Actual (aired)
NEXUS forecast
Locked baseline
Households
0
15.0M
30.0M
45.0M
135791113151719212325272930APRMAYJUNJULAUGSEPOCTAs of week 21REMAINING SEASON
Baseline locked before opening day. NEXUS re-forecasts as standings update.Design preview · source data required
How the forecasts compare
Total households per week · April–October
Actual (aired)
NEXUS forecast
Locked baseline
Households
0
15.0M
30.0M
45.0M
135791113151719212325272930APRMAYJUNJULAUGSEPOCTAs of week 21REMAINING SEASON
Baseline locked before opening day. NEXUS re-forecasts as standings update.Design preview · source data required
How the forecasts compare
Total households per week · April–October
Actual (aired)
NEXUS forecast
Locked baseline
Households
0
15M
30M
45M
1591317212530APRMAYJUNJULAUGSEPOCTAs of week 21REMAINING SEASON
Baseline locked before opening day. NEXUS re-forecasts as standings update.Design preview · source data required
“The value is in bringing better predictions into the decisions that matter—from planning our audiences to the commitments we make to advertisers.”

Melody Hildebrandt

Chief Technology Officer, Fox Corporation

MEET

NEXUS

One model. Enterprise-wide prediction

NEXUS by Fundamental is a Large Tabular Model that has learned predictive patterns from billions of rows and columns. It applies that learning to your data, so your teams can tackle new prediction challenges without building every model from scratch

What could this change across your business?

AUDIENCE

Inform content investment

Anticipate audience demand to guide content investment, programming, and distribution strategy

REVENUE

Strengthen revenue planning

Improve the forecasts behind inventory valuation, advertising commitments, and revenue planning

CUSTOMERS

Protect subscriber value

Identify retention risk across your subscriber base and prioritize interventions by customer value

What would better predictions mean for you?

Let’s talk about the decisions that matter to your business, and where NEXUS could make a difference

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Fundamental Brings Nexus to LA Galaxy and L.A. Live

Fundamental Brings Nexus to LA Galaxy and L.A. Live

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